Vivid Private Limited Company was established in 2000 in Addis Ababa, Ethiopia, with a registered capital of US $ 2.2 million to re-establish a family business. Mehari Belay, an Ethiopian citizen and third generation businessman who spent most of his youth and educational years in the United States, returned to his homeland to be part of Ethiopia's dynamic economic growth transformation and to put his knowledge and effort in creating jobs and wealth. Since then, Ethiopia's economy has been very encouraging. VIVID P.L.C. It has diversified from the hospitality business, from import and export, manufacturing, public relations, consulting activities and become a national representative of world-renowned corporations based in the US and Europe. Currently, VIVID P.L.C. has greatly increased its assets and has more than 120 full-time employees. As a business establishment, we envision a bright future together with our business partners around the world for years to come.